NFL ratings are struggling right now, as President Donald Trump continues to stoke the flames of a red-hot debate over national anthem protests, while the actual on-field product has also left something to be desired.
But fear not, football fans — JPMorgan knows how you can make a pretty penny off the league's woes.
It involves making a short-term bet that shares of CBS will drop. The most-watched US television network and home to multiple games a week, CBS serves as a bellwether of sorts for NFL viewership.
JPMorgan specifically recommends purchasing weekly put contracts that will start making money if CBS shares decline roughly 1% to $57.50 by expiration on October 6.
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While it's still too early to know if Trump's inflammatory comments and the defiant league-wide response will have a material impact on ratings, this week's upcoming slate of games could provide a much better idea. As such, JPMorgan figures it can't hurt to be prepared in the event of a major downswing.
"Any potential NFL boycott is more likely to be determined in this weekend’s results,"